This is the digital age.
From food to instant streaming, faster WiFi and same day delivery, we live in a time where we expect everything to happen right now. Life is moving at a rapid pace. Everything is happening quicker and quicker and waiting for anything is considered a waste of time.
Everything we could possibly want to know, listen to or watch is now available to us in just a few clicks and taps. We no longer need to wait for anything.
One of my absolute favourite childhood memories was running to the music store and getting my hands on that new album I was waiting for, finally releasing the built up suspense after spending weeks listening to sneak peeks and ogling at T.V adverts. And then taking it home, listening to it from start to finish while paging through the booklet that came inside the box.
It was an experience.
That whole experience has been ruined by digital streaming.
There is not much of an experience anymore. Music has become so disposable now. It has fallen victim to the world of fast. Artists release music so regularly now saturating the market, and hardly in the form of an album. It’s one song here, one song there, the odd EP… but it just sort of, appears on iTunes or Spotify.
Instead of handing us their work of art, it feels as though they are just giving us stuff to keep relevant and on top of Apple’s Top 10’s. I don’t feel the sense of pride I used to feel emitting from a brand new glossy album.
There is no hype and absolutely no anticipation. There is no excitement left. And it really truly saddens me. I log into Apple Music and am instantly bombarded with playlists and stuff and noise, instead of my own curated little hub of music and memories.
Yes, I do enjoy the ability to discover new artists and listen to stuff I wouldn’t usually, but if I could switch it for the good old CD collection I had growing up, I think I would.
I want to be able to shut off Apple recommendations. I usually open my music app to listen to something specific, and end up getting distracted and deterred by some nonsense that apple is marketing to me. I want it to stop.
What are we doing to things we once valued so much? What are we doing to art? Are we on the cusp of taking it too far or have we already done that? Why am I feeling more and more drawn to the nostalgic than I am to the present? Is there a way to shut off the excess noise? I would love to know your thoughts on this. Am I the only one feeling this way?